The big winner last week was not the Miami Heat. It was the Boys & Girls Club of America. 100% of the advertising revenue that ESPN generated last night went directly to the organization. That was LeBron’s requirement for doing the primetime special on ESPN. So if you were one of the many millions [...]

My wife is shopping for a new car.  On Friday, a local dealer let her test drive a car and said she could keep it over the weekend if she liked it…or return it Saturday, at her convenience.
Liking the car very much but not willing to commit yet to a purchase, my wife returned the car [...]

I’m pretty fatigued by all the “buy one, get one free” and “buy one full price, get 50% off the 2nd item” promotions. I mean, how many bottles of Ken’s salad dressing or Banana Republic shirts does one person need?
Fortunately, marketers seem to be getting their mojo back. For example, I just ordered some hypoallergenic suntan [...]

It was announced that Alax Bogusky is leaving MDC Partners, the holding company for some of the biggest and most creative agencies around, including of course, Crispen, Porter Bogusky (CPB), one of the hottest communications firm of the last decade. It brought to mind the challenge that every professional service firm faces. We have [...]

I took a bath yesterday (out of necessity, not desire) for the first time in I can’t remember when. Who’s got the time anymore for much more than a quick shower? Yet there I was lounging like the people in the old Calgon commercials….Would you believe Water Pik actually did a national study of bathroom [...]