Rawle Murdy, A Marketing Communications Agency, Charleston, SC

ewatson ewatson
Monday, October 26th, 2009

Levi’s and Goodwill Tag Team
Levi’s has become an “It” brand again, thanks in part to celebrities sporting the brand and a return to nostalgia and iconic brands of the past.  Likewise, shopping at Goodwill and encouragement to donate more to Goodwill is “en vogue.”
So I have to give it to these two for teaming up, [...]

feel good about spending again!

wherford West Herford
Monday, October 26th, 2009

in the last 24 hours, I’ve seen two examples of marketers urging consumers to “do the right thing – spend money.” when you spend money, you drive our economy, businesses can pay wages and employees can also spend more money. in many ways, it’s a twist on the “buy American” movement several years ago.
the first [...]

A Battle on Billboards of Ads vs. Art

hmathieu Henry Mathieu
Monday, October 26th, 2009

A response to the NY Times article, “A Battle, on Billboards, of Ads vs. Art,” by Colin Moynihan, published on Monday October 26 — http://www.nytimes.com/2009/10/26/nyregion/26posters.html — and copied below.
There is an interesting piece in today’s NY Times.  It reports on an artist named Jordan Seiler, and a group he founded called, “The Public Ad Campaign.”  [...]

I’m a Mobile Marketing convert!

bmurdy Bruce Murdy
Wednesday, October 21st, 2009

A year ago I would have wondered why anyone would want ‘ads’ served to their mobile phone. As an early iphone adopter, I cherish the connectivity it provides me. Like so many, just about everything I need and want (well, almost!) is on it. But, until recently, I was one of those that [...]

kick-starting the travel industry

wherford West Herford
Tuesday, October 20th, 2009

we need a return to 1968 to kick start the travel industry.

1968?
in that year, Congress passed the Monday Holiday Law making Columbus Day, Veterans’ Day, Washington’s Birthday and Memorial Day all Monday national holidays….effectively creating the 3-day weekend.
Over the last 40 years, though, our culture has slowly generated enormous guilt about taking time off. Think [...]

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