Levi’s and Goodwill Tag Team
Levi’s has become an “It” brand again, thanks in part to celebrities sporting the brand and a return to nostalgia and iconic brands of the past.  Likewise, shopping at Goodwill and encouragement to donate more to Goodwill is “en vogue.”
So I have to give it to these two for teaming up, [...]

in the last 24 hours, I’ve seen two examples of marketers urging consumers to “do the right thing – spend money.” when you spend money, you drive our economy, businesses can pay wages and employees can also spend more money. in many ways, it’s a twist on the “buy American” movement several years ago.
the first [...]

A response to the NY Times article, “A Battle, on Billboards, of Ads vs. Art,” by Colin Moynihan, published on Monday October 26 — http://www.nytimes.com/2009/10/26/nyregion/26posters.html — and copied below.
There is an interesting piece in today’s NY Times.  It reports on an artist named Jordan Seiler, and a group he founded called, “The Public Ad Campaign.”  [...]

A year ago I would have wondered why anyone would want ‘ads’ served to their mobile phone. As an early iphone adopter, I cherish the connectivity it provides me. Like so many, just about everything I need and want (well, almost!) is on it. But, until recently, I was one of those that [...]

we need a return to 1968 to kick start the travel industry.

1968?
in that year, Congress passed the Monday Holiday Law making Columbus Day, Veterans’ Day, Washington’s Birthday and Memorial Day all Monday national holidays….effectively creating the 3-day weekend.
Over the last 40 years, though, our culture has slowly generated enormous guilt about taking time off. Think [...]