There was a terrific article featured in Slate today, written by Seth Stevenson. “Soft Sell – Why quiet, understated TV ads are so effective.” – http://www.slate.com/id/2242966/
Is quiet the new loud? Is a silhouette the new everyman? Is the best headline, no headline? – Some food for thought in today’s economic environment when [...]

This is a follow-up to my last Rawle Murdy Blogpost. I’ve copied Jordan Seiler’s response to what I wrote on October 26th, 2009 below. For more, visit the Public Ad Campaign’s website – http://www.publicadcampaign.com/2009_11_01_archive.html –   I think Jordan’s POV about, “advertising stealing from the public,” is interesting even if I [...]

Just watched a video on the severe decline in the leatherback turtle population.  Over the last 20 years, the number of breeding females has plummeted from around 90,000 to just about 2,000.  The primary cause is global warming.  Rising seas mean less beach area for laying eggs, and just the slightest increase in the temperature [...]

We’re all into storytelling…and authenticity.  No one does it better than the legendary film documentarian Fred Wiseman, whose latest film “La Danse: The Paris Opera Ballet” has just opened to rave reviews.
Wiseman, a Yale Law School graduate, quit his job as a law professor at the age of 37 and made his first documentary, “Titicut [...]

It’s pretty ironic that a brand like Apple who’s supposedly all about “discovery” keeps telling consumers about all the freakin’ iPhone apps out there. These seemingly ubiquitous full page ads in every major newspaper and magazine have grown increasingly tire(d)some.

Rather than being told, “there’s an app for that,” don’t you think it would be far [...]