I’ve often had a hard time justifying to myself the fact that I spend so much of my time and energy creating advertising.  Does advertising in and of itself provide any social benefit to anyone, or is it just contributing to the clutter and overall deluge information infiltrating every party of our everyday lives?  A [...]

My affair with Four Square took me by surprise. I’d heard about him. Heck, my friends had all dated him, so he couldn’t be that bad. But did I really want to jump on the bandwagon and be another notch in his interface? Did I want my friends and future children [...]

Shirley Sherrod.  Talk about a ‘teaching moment!!’  Students of media, communications, political science, race relations, business, human behavior, and more should and will be studying the case of Shirley Sherrod for years to come.  Can you imagine a more vivid snapshot of the dynamics of our time?
When it comes to quoting someone out of context [...]

I can’t wait until we find a way to connect such specific laser-focused targeting with creative that changes the very society we live in. I can’t wait to see the documentaries that delve into the stories behind that work, the books that will be written, or to see who will be the next Lee Clow or Steve Hayden. And oh, that it will come from Rawle Murdy. [...]

Social media = love?
Fast Company’s July/August issue features a fascinating (albeit unproven with a sample of one) “study” on the effects of social media interaction on oxytocin levels, conducted with Paul J. Zak, a professor at Claremont Graduate University focused on neuroeconomics and Adam L. Penenberg, author of Viral Loop: From Facebook to Twitter, [...]