Blog

Welcome to our new home!

By: Bruce Murdy | Posted on January 27, 2012

Over the past few months, not only our physical home, but also our virtual one – RawleMurdy.com  – have been under construction. Today, we are excited to launch our new website . In addition to a fresh look and feel, … Continue reading →

Posted in Blog, News | Tagged website | Leave a comment

What’s a CES, and why should I care?

By: Amy Catherine Bennett Coats | Posted on January 10, 2012

It’s that time of year again: time for the annual CES conference. What’s CES, you ask? Why the Consumer Electronics Show, of course!

Posted in Blog | Tagged CES, smart phones, Tablets, websites | Leave a comment

It’s Silicon Valley’s world. Madison Avenue is just living in it.

By: Rawle Murdy | Posted on January 6, 2012

In September 2010, a nineteen year old college student from Stanford built and launched YouTube Instant in his dorm room.

Posted in Blog | Tagged Madison Avenue | Leave a comment

Advertisers embrace longer length commercials for the Super Bowl.

By: Carolyn Mailloux | Posted on January 3, 2012

We’ve made it through the holidays and Bowl games, next up is the Super Bowl, a time for more food and more television viewers who more often than not tune in for the commercials in addition to the game.

Posted in Blog | Tagged Super Bowl | Leave a comment

Growing up Mac

By: Amy Catherine Bennett Coats | Posted on October 6, 2011

Yesterday, advertising lost one of its greatest contributors of all time, Steve Jobs. Now, I’m not going to drone on about the 1984 ad,

Posted in Blog | Tagged creative department, first computer, ipad, macintosh, macintosh ii, powerbook, shoulders of giants | Leave a comment

This. Is. Inspiring.

By: Rawle Murdy | Posted on September 27, 2011

As I was watching this spot for a UK charity the Starlight Foundation (akin to Make a Wish), my emotions went from sad to uncomfortable to sad again to a little irritated to uncomfortable and then….laughing my ass off.

Posted in Blog | Tagged ads, advertising, Starlight Foundation | Leave a comment

this is fantastic creative…..for the wrong product

By: Rawle Murdy | Posted on September 27, 2011

This is one of the more original ideas I’ve seen in a while, and totally interesting to watch. Except it has absolutely nothing to do with the product it’s for.

Posted in Blog | Tagged ads, advertising, creative, SportClips | Leave a comment

pipe down, State Farm

By: Rawle Murdy | Posted on August 26, 2011

Those ADT commercials always bug me. You know the ones that show a mother and child freaking out while a perpetrator breaks into the house right in front of them. They always heavy up their media buy during back to … Continue reading →

Posted in Blog | Tagged ads, advertising, State Farm, weather | Leave a comment

Geeves, bring me my ipad!

By: Bruce Murdy | Posted on August 11, 2011

We’ve recently been talking with a prospective client that targets the wealthy. And much of the conversation

Posted in Blog | Tagged communication mix, marketing communications mix, radio, Rawle Murdy, tv | Leave a comment

Back to the Future

By: Rawle Murdy | Posted on July 22, 2011

Gunsmoke?will Marshall Dillon and Miss Kitty ?Sext? from their digitally placed smart phones while he?s rounding up stagecoach robbers?
Continue reading →

Posted in Blog | Tagged Badvertising, Rawle Murdy, tv | Leave a comment