BIG CANOE CASE STUDY

Rediscovering
the Undiscovered

Located an hour north of Atlanta, Big Canoe is the closest mountain retreat to the city, yet research uncovered the fact that less than 25% of qualified second home buyers had ever heard of it. Bring in the storytellers to update a tired brand, where ‘Canoe Life’ came alive once again. Creating their first-ever discovery tour option, powerful brand imagery, aggressive outreach efforts and a whole new attitude in every sales touchpoint delivered the goods like no time in recent years.

BIG CANOE
CASE STUDY

Rediscovering the Undiscovered

Located an hour north of Atlanta, Big Canoe is the closest mountain retreat to the city, yet research uncovered the fact that less than 25% of qualified second home buyers had ever heard of it. Bring in the storytellers to update a tired brand, where ‘Canoe Life’ came alive once again. Creating their first-ever discovery tour option, powerful brand imagery, aggressive outreach efforts and a whole new attitude in every sales touchpoint delivered the goods like no time in recent years.

RESULTS

Sales unit volume rose by 9% YOY

Overall sales revenue rose by 30% YOY

Overall social impressions rose by 39.6% YOY

Atlanta (and other origin markets) ‘rediscovered’
Big Canoe

Website

Powerful imagery and a fun attitude bring this 20+ year old community back to life. It’s all new again, and we saw a 28% increase in tours as a result.

View the full website here

Outdoor

A series of strategically placed, high visibility out-of-home reacquainted Atlanta with Big Canoe, and resulted in several sales as a direct result. Wow!

Outdoor

A series of strategically placed, high visibility out-of-home reacquainted Atlanta with Big Canoe, and resulted in several sales as a direct result. Wow!

Social Media

Aligning social media messages on Facebook, twitter and Instagram with the overall brand message created much more engagement… an incredible 117.3% increase from previous year.