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What Happens to Luxury When #YOUDRIVE the Brand?

I come across a lot of different articles concerning marketing strategies in the luxury industry and, while all of them are interesting, it’s pretty rare for one to leave me confused. Rare, but clearly not impossible, because that’s exactly what just happened to me after…

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08 Oct 2012 Posted by Taylor Rains in Blog no comments

The Story of Luxury

There’s nothing quite like a good story. Whether weaving a tall tale or structuring a compelling narrative, the ability to tell a captivating story has been and continues to be among the most valued of skills.

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14 Aug 2012 Posted by Taylor Rains in Blog no comments