rm | Sarah Lovingood, Author at rm
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Emailing like it’s 1999?

Although not quite as antiquated as licking a stamp and sending a direct mail piece, email seems to be viewed as the grandpa in the digital marketing family. But as a tried and true tactic in many of our clients’ media plans, it’s important to…

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24 Aug 2012 Posted by Sarah Lovingood in Blog no comments

Real Time Bidding on Facebook

Amongst the flurry of new developments from Facebook after its IPO a few months ago, the announcement of the RTB (real-time bidding) exchange is worth taking note of. As media buyers are becoming accustomed to working with demand-side platforms (DSPs) and real-time bidding platforms, Facebook’s…

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03 Aug 2012 Posted by Sarah Lovingood in Blog no comments

Facebook Changed Your Email Address

Whether you’ve noticed or not, Facebook quietly replaced your primary email address to an @facebook.com address last week. Check it out. The email address that is listed on your profile is now one you’ve probably never seen before.

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03 Jul 2012 Posted by Sarah Lovingood in Blog no comments

What are you doing this weekend?

One wouldn’t think that extending the weekend by just one measly day would cause too much excitement or anticipation. Well, that’s certainly not the case here at Two Beaufain. Actually, there’s been buzz around here for weeks now about Memorial Day Weekend plans.

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23 May 2012 Posted by Sarah Lovingood in Blog no comments

Charleston’s Spoleto Festival USA!

With its historic architecture, gallery-lined streets, world renowned restaurants and plethora of music, dance and theatre, there is one thing that Charleston is not lacking… and that’s culture.

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18 May 2012 Posted by Sarah Lovingood in Blog no comments

Customer Rewards Programs Go Social.

Getting special rewards for being a loyal customer is something that consumers have come to expect today. If I buy seven cups of yogurt from my favorite FroYo shop, you better believe I plan to get the eighth one free.

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01 May 2012 Posted by Sarah Lovingood in Blog no comments

Miles to Go Before We Sleep.

Having already completed the 2011 Epcot Wine and Dine Half Marathon, a 5K was going to be a piece of cake for the Rawle Murdy running crew! Then, late in the afternoon, the clouds started rolling in.

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25 Apr 2012 Posted by Sarah Lovingood in Blog no comments

Making Sense of the Senses

I’m a 23 year old woman, so I think it’s pretty normal to wonder every now and then about my future children. I imagine who they’ll look like, what they’ll act like and of course, if they will end up with red hair (which can…

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25 Mar 2011 Posted by Sarah Lovingood in Blog one comment

Are you more nimble than Jack?

This week at Tech Talks (our weekly meetings over lunch to discuss ?well, ?tech? stuff, led by our Social Media Manager), we were discussing Calvin Klein?s new integrated marketing campaign for ck one . It?s their largest digital initiative to…

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25 Feb 2011 Posted by Sarah Lovingood in Blog no comments