Author Archives: Bruce Murdy
About Bruce Murdy
Shortly after joining the firm, Bruce worked on a new campaign for a client. The client approved it; however Bruce thought more about it and believed we could do even better. He revisited the strategy and worked with our team to create an even more impactful campaign. That's just the way he continues to push for the absolute best work for each and every one of our clients.
The great freedom … anonymity
| April 18, 2012Years ago, I was concerned that newspapers required an actual name and address be attached to a ‘Letter to the Editor’ before the publication would seriously consider printing it.
Posted in Blog, Breakthrough, Media Coverage, News | Leave a commentWelcome to our new home!
| January 27, 2012Over the past few months, not only our physical home, but also our virtual one – RawleMurdy.com – have been under construction. Today, we are excited to launch our new website . In addition to a fresh look and feel, … Continue reading
Posted in Blog, News | Tagged website | Leave a commentGetting Closer to your Customers
| September 11, 2011At the dawn of time, shopkeepers served a very small and localized community-their neighbors and their neighborhood. Keeping tabs on what would sell (and what wouldn’t) was a very personalized thing. Ask your customers what they wanted, and make sure … Continue reading
Posted in Media Coverage, News | Tagged Customers | Leave a commentIs Social Media a Dialog?or something different?
| September 5, 2011Over the past few years, “social media”, in all its forms (Facebook, Twitter and the like), has really taken off.
Posted in Breakthrough, News | Tagged social media | Leave a commentGeeves, bring me my ipad!
| August 11, 2011We’ve recently been talking with a prospective client that targets the wealthy. And much of the conversation
Posted in Blog | Tagged communication mix, marketing communications mix, radio, Rawle Murdy, tv | Leave a commentIs Social Media a Dialog?or something different?
| June 13, 2011Over the past few years, ?social media?, in all it?s forms (Facebook, Twitter and the like), has really taken off. As a leader of a communications firm, we?ve created jobs and hired people that I couldn?t have begun to imagine … Continue reading
Posted in News | Tagged social media | Leave a commentPiggly Wiggly?s Social Media Star
| June 13, 2011We love our client Piggly Wiggly, and so do over 25,000 Facebook fans! As we approached the 25,000 milestone a couple weeks ago,
Posted in Blog | Tagged Facebook, Piggly Wiggly, Singles Ladies, social media, The Pig | 1 CommentRemembering the REAL Reason to Celebrate
| May 27, 2011I just finished a book entitled “Unbroken”, a biography of a WWII Air Force gunner. His plane was shot down over the Pacific;
Posted in Blog | Tagged Memorial Day, WWII | Leave a commentMarketers Rediscovering the Value of the Brand
| May 3, 2011Even the most sophisticated marketers?and shoppers?have to admit that they are influenced by brands. Ad Age magazine recently celebrated
Posted in Breakthrough, News | Tagged branding | Leave a commentThe Ideal Idea-A Royal Wedding
| April 29, 2011In marketing, it?s all about The Idea.? While great production values and new media can garner attention in some ways, the core of what we do is still The Idea.
Posted in Blog | Tagged Facebook, media, Twitter, wedding, YouTube | Leave a comment