rm | Allison Cross, Author at rm
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Hurricane Sandy Fuels Brand Slip-Ups

Many times, companies try to create content or promotions surrounding current events. Typically, this is a great strategy. It makes the brand more relatable to fans and thus makes them more likely to interact. Unfortunately, there are some instances where brands should steer clear of…

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31 Oct 2012 Posted by Allison Cross in Blog no comments

Brands Respond to Red Bull Stratos Jump

This past weekend, Austrian skydiver Felix Baumgartner performed a record-breaking jump from the edge of space. Haven’t seen the footage yet? Check it out here – it is nothing short of incredible. This stunt was five years in the making and sponsored by Red Bull.

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18 Oct 2012 Posted by Allison Cross in Blog no comments

This Weekend in Charleston

Although it may only be Wednesday, it is never really too early to start planning out this weekend’s festivities. As Fall begins to permeate through the Charleston air, we have less and less days that we can “fall” back on just going to the beach…again.

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10 Oct 2012 Posted by Allison Cross in Blog no comments

NFL Referee Lockout Sparks Brand Chatter

If you are a pro-football junkie like me, you have been waiting since February for this season to get underway. You also probably could not have been more aggravated by the start of this season complete with replacement ref’s and C-list officiating.

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04 Oct 2012 Posted by Allison Cross in Blog no comments

What Time Should I Post on Social Networks?

We publish content across social media platforms to our likers, fans, followers, circles – essentially to our potential customers. The goal? To provide interesting and relevant information that will engage our social community. There are many different theories on the optimal time to publish such…

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26 Sep 2012 Posted by Allison Cross in Blog no comments

Travel and Tourism Trend: Health-cations

Sure, we all try to watch what we eat and exercise more before heading off to a vacation, right? Well, now travelers seem to be more interested in planning vacations where they can continue these healthy habits throughout their stay.

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10 Aug 2012 Posted by Allison Cross in Blog no comments

This Weekend in Charleston: Second Sunday

Sunday happens to be my favorite day of the week. For many, it is a day to relax and enjoy time with the family. Now that my friends have become my surrogate Charleston family, we try to make the most of the end of the…

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09 Aug 2012 Posted by Allison Cross in Blog no comments

Social Media Campaign Sends Rapper to Alaska

Recently, Walmart and Sheets Energy Strips teamed up with the rapper Pitbull to increase “likers” on Walmart Facebook pages. Pitbull plans to visit whichever Walmart location receives the most “likes” throughout the promotion.

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20 Jul 2012 Posted by Allison Cross in Blog no comments

The NBA Social Media Awards

Last night, the NBA hosted its first ever Social Media Awards.  The one-hour award show, hosted by Rick Fox (@RickaFox) and Shaquille O’Neal (@SHAQ), honored teams, players and moments that created a buzz in the social media scene over the past year.  Kudos to the…

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21 Jun 2012 Posted by Allison Cross in Blog no comments