Author Archives: Rawle Murdy
Daily Journal column: Give the Mayans credit this summer
| May 9, 2012Today, the Daily Journal continues a series of online-only columns with a column by Bruce Murdy, president of Rawle Murdy, a Charleston-based marketing, advertising and public relations firm.
Posted in Media Coverage, News | Leave a commentSignificant Milestones
| April 18, 2012In this world of constant change, it’s nice to know that people still value long-lasting relationships.
Posted in Breakthrough, News | Leave a commentNew Associates
| April 18, 2012April Moore joins Rawle Murdy as our new creative director, bringing 20 years of progressive experience on top national brands for DDB/Needham, Ogilvy and others.
Posted in Breakthrough, News | Leave a commentHook, Line and Sinker
| April 18, 2012Welcome SAFA—the South Atlantic Fisheries Association. Rawle Murdy is charged with public communications for Catch Shares—a commitment
Posted in Breakthrough, News | Leave a commentLean Mean Media Buying Machine
| April 18, 2012In the last few years, the world of online media has shifted seismically. Real time bidding and impression level buying coupled with limitless data sources allow for a much more appropriately targeted media as well as more efficient placement.
Posted in Breakthrough, News | Leave a commentGet Pinterested
| April 18, 2012Does your business rely on driving traffic to your website to increase sales? If so, it’s time to join Pinterest at www.pinterest.com. In just over two years, Pinterest has grown to drive more web traffic than Google+, LinkedIn and YouTube…combined.
Posted in Breakthrough, News | Leave a comment2012 Summer Olympics Already a Hit!
| April 18, 2012NBC has already sold more than $900 million of advertising for the upcoming summer games, compared to $800 million for the 2008 Summer Olympics in Beijing. It’s using the Olympics to test how live video streaming affects the TV audience.
Posted in Breakthrough, News | Leave a commentThe Latest on SOPA
| April 18, 2012The Stop Online Piracy Act (SOPA) was introduced in late 2011 to expand the ability to fight online trafficking in copyrighted intellectual property and counterfeit goods.
Posted in Breakthrough, News | Leave a commentThe Mayans’ PR firm
| February 23, 2012The creative minds at Rawle Murdy surprised our inbox the other day when they sent us a link to a web-based project they developed just because they thought it was cool.
Posted in Media Coverage, News | Tagged Charleston Regional Business Journal, CRBJ, Web design | Leave a commentIt’s Silicon Valley’s world. Madison Avenue is just living in it.
| January 6, 2012In September 2010, a nineteen year old college student from Stanford built and launched YouTube Instant in his dorm room.
Posted in Blog | Tagged Madison Avenue | Leave a comment