the big winner in the LeBron sweepstakes
July 12th, 2010 The big winner last week was not the Miami Heat. It was the Boys & Girls Club of America. 100% of the advertising revenue that ESPN generated last night went directly to the organization. That was LeBron’s requirement for doing the primetime special on ESPN. So if you were one of the many millions who tuned in, the organization thanks you immensely.
Thes broadcast generated an audience bigger than the Tiger Woods press conference a few months back (that’s reassuring!). And it was the highest rated show on ESPN ever except for NFL games they broadcast.
For all the negativity associated with LeBron’s self-promotion, let’s not lose sight that he was able to focus the spotlight on a great organization and help their message be heard – and paid attention to. Cheers to that.
Boys & Girls Club of America \”Voices of Alumni\” television ad
2 Responses to “the big winner in the LeBron sweepstakes”
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July 13th, 2010 at 4:53 pm
Boys & Girls Clubs are on a roll…State Farm donated proceeds from the home run derby to them too – a $573,000 donation.
They are a great organization, but both of these examples are also the result of some smart partnership work.
July 14th, 2010 at 5:24 am
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.