World’s Finest Cutlery chooses Charleston, S.C.-based firm for Consultative Marketing Partnership

CHARLESTON, S.C., August 12, 2009 – CUTCO Corporation, the largest manufacturer and marketer of high-quality kitchen cutlery and accessories in the United States and Canada, has chosen Rawle Murdy to be its strategic marketing partner. 

Rawle Murdy will provide a range of marketing and communications services to help CUTCO strengthen further sales growth opportunities going forward.

“Rare is it that we find a partner that understands our unique business model, listens and thinks strategically, and connects with us culturally,” said James E. Stitt, CUTCO Corporation CEO and chairman. “We found all of this in Rawle Murdy and are excited they’ve joined our team to help CUTCO continue to lead in today’s marketplace.”

Rawle Murdy will work closely with CUTCO, as well as KA-BAR, the legendary producer of sporting, military, and utility knives.

“We have a true passion for the CUTCO brand,” said David L. Rawle, Rawle Murdy chairman and founder.  “This is a highly successful company, the leader in its field, with a superior product, made in America and guaranteed forever.  Now that’s a winner!”

About CUTCO: Celebrating its 60th anniversary, CUTCO is the largest manufacturer and marketer of high-quality kitchen cutlery and accessories in the United States and Canada. Sharpness, durability, efficiency and comfort are keys to CUTCO’s reputation. All CUTCO products are marketed directly to consumers and are backed by the company’s “Forever Guarantee,” which ensures that CUTCO’s cutlery stays within families for generations. CUTCO is a proud supporter of the American Heart Association’s Go Red for Women movement. For more information about CUTCO, call toll free (800) 828-0448 or visit http://www.cutco.com/.