Rawle Murdy Wins Marina Inn at Grande Dunes Account
May 20th, 2008CHARLESTON, S.C., May 20, 2008 – Marina Inn at Grande Dunes has selected Rawle Murdy as its agency of record to help boost awareness of the AAA Four-Diamond resort in Myrtle Beach, S.C.
One of only a rare few AAA Four-Diamond properties in Myrtle Beach and also one of Burroughs & Chapin’s newest luxury properties, Marina Inn at Grande Dunes will work with Rawle Murdy to help strengthen its position both regionally and nationally. Rawle Murdy’s creative, account service, interactive, public relations and media departments will develop an innovative strategy for promoting the resort and its “surprisingly elegant” features.
“With our experience in the luxury travel and tourism industry, we’re thrilled to have the opportunity to promote Marina Inn at Grande Dunes—it’s a unique find in Myrtle Beach and warrants attention,” said Bruce Murdy, Rawle Murdy president. “We believe a combination of smart, strategic thinking and creative execution can put this well-kept secret on the map.”
“We chose Rawle Murdy for their ability to think strategically about the Marina Inn at Grande Dunes’ brand and the unique travelers we’re trying to reach,” said Marina Inn Vice President Axel Suray. “Their insightful ideas and approach will really help us create awareness and attract more people to our one-of-a-kind property.”

