After launching two years ago, the social media news aggregation app, Flipboard, now boast 20 million users. This is astounding itself, but they are in fact adding users at a rate of one per second.

For those of you who aren’t familiar with Flipboard, I thought I would give you a little overview. We have tried many different news aggregators here at Rawle Murdy: from the classic, Google Reader, to the magazine-like Editions by AOL. All have their pros and cons, but Flipboard is one of our favorites.

Like most aggregators, Flipboard pulls your social media channels and news into one hub. This is all well and good, but far from ground breaking. The beauty of Flipboard comes in the customized sections.

Flipboard allows you to easily customize the type of content that is delivered to your device. Do you want to see the most popular photos? Not really interested in getting tech news? Flipboard makes it easy to turn sections of the app on and off. This would be akin to calling your local newspaper, and saying “I never read the sports section, can you replace it with photos from my friends on Flickr.”

If you haven’t tried out Flipboard, I urge you to give it a shot. It’s a great little app and makes keeping up with the news a breeze.